Kano Model of Customer Satisfaction and its Importance

Kano Model of Customer Satisfaction and its Importance

Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction is useful in understanding and interpreting thoroughly the customer needs. By understanding the different types […]

Understanding Omnichannel

Understanding Omnichannel

Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The technology has enabled the consumers to shop at their will and pleasure. This has given rise to new shopping experiences to the customers. These emerging experiences have forced the retailers to reach the customers in newer ways. A new way of retailing by seamless integration for stores, e-commerce, mobile apps […]

Panel Discussion: Changing Opportunities and Challenges in Marketing Management

Panel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived even a hundred years back. It is amazing that within a hundred years, which is a short period in the history of mankind, so many things have changed, right from the way we transit, communicate, entertain and even wage our wars. Yesterday’s luxuries are becoming today’s necessities. As our needs […]

Summary : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management”

Summary  : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management” The discussion was chaired by Prof. Ramesh Tagat, Academic Mentor of ISME. The speakers were senior managers and leaders in the corporate world including Mr. V. Vasantha Kumar, Director-Marketing and Communication, IBM-India and South Asia, Mr. Ranjan Samanta Senior VP Customer Insight from TVS Motors, Mr. Sudhendra Dankanikote, Head- Sales and Marketing, AB Logics, Mr. Prasanth Thaker, Group […]

Is single product strategy correct for such a diverse economy like India?

Is single product strategy correct for such a diverse economy like India?                                                 Bikramaditya Ghosh, Asst. Prof. ISME Back Ground Being a Private Banker for almost eleven years, a dilemma has been observed  among my peers. All the Banks or, Investment Houses has a dedicated Department named as “Product”. They carry out all the R& D work and, at the end come out with something which is called a […]

Private Labels: Their growing importance in Retailing

Private Labels: Their growing importance in Retailing

Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and influence our buying behaviour. They form a part of our buying cart. In India, where the brand consciousness is low, this article proposes to be the exponent of ‘Private Labels’. This will help in understanding what are ‘Private Labels’, and the reasons for their existence and proliferation. This article also […]

Sales incentives-which one works better?

Sales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. The toughness is due to the long hours and the constant stress due to targets. It may also get frustrating due to the need to be patient with prospects who may ignore repeated calls, pushy bosses and the different type of customers and prospects that the salesperson has to face […]

Demystifying Bonds- Series II

Demystifying Bonds- Series II

                                Demystifying Bonds- Series II                                 By Bikramaditya Ghosh, Asst. Professor               [1] Some situational strategies that are adopted by debt fund managers which I would like to elaborate here – Riding the Yield Curve – In a normal upward sloping yield curve, yield of a security rises as its maturity increases. Using this strategy, if […]

Interesting Marketing Terminologies

Interesting Marketing Terminologies

Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In this process of change and evolution, modern marketing has thrown up some interesting concepts and has added to the marketing jargon. Unless one is in touch with the latest developments in marketing there is every chance of one missing them. Most of them are simple yet important. This write-up takes […]

Demystifying Bonds- an exploratory work

Demystifying Bonds- an exploratory work

           Demystifying Bonds- an exploratory work By       Bikramaditya Ghosh, Asst. Prof. This small attempt is to demystify the Accrual & Duration strategies of Bonds along with Duration Concept for Bonds. These are generally used for Treasury & Cash Management activities by Banks & Corporates of decent size. Generally the common notion is that, Bonds are to be invested for a periodic cash flow back, for […]