Dec 02, 2021. On one side there was a technological invention of an electronic cash system among peer-to-peer, an alternative currency to be precise. Designed to be used as a medium of exchange in purchase and sale transactions of material goods and services. On the other side, there is a speculative market, constantly looking for […]
Read MoreNov 29, 2021. At the International School of Management Excellence (ISME), Bengaluru, where I work, we are on kept on our toes with classes, student activities, mentoring, writing of blogs, papers and of course departmental and other meetings. The other day I was surprised to have a faculty come to my cabin and draw my […]
Read MoreNov 15, 2021. According to International Monetary Fund October 2021 Global Financial Stability Report- Chapter 2: the Crypto Eco system and financial stability Challenges, the crypto assets market capitalisation has grown considerably with almost triple in 2021 $2.5 trillion. Crypto assets are enormous bouts of dangerous price volatility; during May 2021 40%, falls that concerns […]
Read MoreNov 15, 2021. Introduction In marketing parlance, a message sent to a prospect using his or her data such as time, age, country, gender, etc., is termed as a personalized message even though it may not contain the name of the receiver. Such personalized communication created for the sake of providing them with more valuable […]
Read Morehttp://www.marketexpress.in/2021/10/evolving-customer-engagement-p2p-marketing-and-its-huge-scope-in-india.html
Read MoreNov 3rd, 2021. October 5th 2021, I was expecting the message stating your instalment amount of INR XXX debited from my AXIS Bank Savings Bank account. Unfortunately, no message, no transaction confirmation and its very surprising! Entire night I could not sleep. I started checking my bank account whether I have maintained balance in my […]
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Read MoreData Breach and its impact on an individual
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Read MoreOct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to be important for the success of any organisation. This is a part of larger work exploring the relationship between OJ and employees performance mediated by their demographics. Internal Marketing Internal marketing is, according to Kotler […]
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