Dr. Shampa Nandi, Faculty, ISME Introduction For centuries, advertisers and marketers frequently used women in advertisements portraying in sexiest role, restricting their role in upbringing children, looking after family and doing all household chores. Thus women, in spite of being used in advertisements frequently, they were presented in inferior manner irrespective of their potentials and […]
Read MoreDr. Shampa Nandi, Faculty ISME Indian passenger vehicle industry is showing a slow growth rate below 6%, all time low in last four years. In spite of double digit growth in rural market, the urban market like Delhi NCR, Mumbai witnessed flat sales with negative sales growth in FY2018-19. A very recent article, “Small is […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction Understanding human behaviour is one of the most complex things. Behaviour varies from one to another, as each person has a different need, motive, perception and attitude. Family, friends, cultural influences and economic influences interact together and shape the four factors in different ways. Another important factor is the […]
Read MoreKhushiyon ke chand pal- A case let on the ad campaign and the creative man behind it. Dr. Shampa Nandi, Faculty, ISME “Khushiyon ke chand pal” a recent ad campaign where a women, the heart of the family who often unnoticed and unappreciated, getting appreciated unexpectedly for small, small repairing work done by her with […]
Read MoreDr. Shampa Nandi, Faculty ISME Do we need to post an ad online? – is not a question any more. Few years back businesses could easily survive without advertising online. However, for the younger generations: the millennials and the generation Z, if you are not online you are no more. It has become a common […]
Read MoreDr. Shampa Nandi, Faculty, ISME Philip Kotler (2003) once stated, “Understanding consumer behaviour and knowing consumers are never simple. Consumers may state their needs and wants but act otherwise.” According to Schiffman and Kanuk (2003) “Consumer behaviour” is the behaviour that consumers behave in the form of acquiring, buying, using, evaluating, or consuming product, service […]
Read MoreDr. Shampa Nandi, Faculty ISME Introduction Baba Ramdev’s Patanjali has grown multifold in last decade and its tremendous success story has placed the brand as a case study in many management schools. Patanjali’s success has created a “halo effect” in the entire Ayurvedic consumer product categories and the market has reached 77% of Indian homes […]
Read MoreDr. Shampa Nandi, Faculty, ISME. Introduction Advertising is an art, a business, an institution, a promotion tool and a cultural phenomenon. It has a role to inform, to persuade or to remind customers about a product or service of a company. It has a large influence in mass media market and plays a major role […]
Read MoreDr. Shampa Nandi, Faculty, ISME “A consignment crossing four states takes 3 to 6 hours to pass interstate check posts which means 20 hours have been lost in transit”—PC Chandra, CEO, TCI Express “A company selling goods at Hosur (Tamilnadu), only 30 Km from Bangalore, stores goods at Chennai warehouse which is 250 Km from […]
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