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Read MoreJune 15th, 2021. Advertisement plays a paramount role in brand promotion and is a prime instrument to reach the target audience. According to American Marketing Association, Advertising is a paid form of non-personal presentation and promotion of goods, services and ideas by an identified sponsor. Advertising has evolved and transformed with time- started in an […]
Read MoreDr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are […]
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