BREAKING STEREOTYPES AND INDIAN ADVERTISEMENTS

Dr. Shampa Nandi, Faculty, ISME. Introduction Advertising is an art, a business, an institution, a promotion tool and a cultural phenomenon. It has a role to inform, to persuade or to remind customers about a product or service of a company.  It has a large influence in mass media market and plays a major role in shaping our lifestyles. Advertisements are developed keeping culture as a major consideration and always […]

GET SET GO: GST AND LOGISTIC IN INDIA

Dr. Shampa Nandi, Faculty, ISME “A consignment crossing four states takes 3 to 6 hours to pass interstate check posts which means 20 hours have been lost in transit”—PC Chandra, CEO, TCI Express “A company selling goods at Hosur (Tamilnadu), only 30 Km from Bangalore, stores goods at Chennai warehouse which is 250 Km from Bangalore, rather than at Bangalore warehouse to avoid CST (Central Sales Tax). CST has to […]