Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and influence our buying behaviour. They form a part of our buying cart. In India, where the brand consciousness is low, this article proposes to be the exponent of ‘Private Labels’. This will help in understanding […]
Read MoreSales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. The toughness is due to the long hours and the constant stress due to targets. It may also get frustrating due to the need to be patient with prospects who may ignore repeated calls, pushy […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In this process of change and evolution, modern marketing has thrown up some interesting concepts and has added to the marketing jargon. Unless one is in touch with the latest developments in marketing there is every […]
Read MoreAbstract People, whether located in city or village, buy products and consume them. They are all consumers. However, the locale has influence on their buying behaviour and some dissimilarities have been noticed in their purchase, decision making process and use of the products. This article dwells on the differences between the rural and the city […]
Read MoreS. Shyam Prasad Abstract Ethics in business has two sides to it – one, the firm’s side and the other customer’s side. But in practice, it has been taken for granted that it is the sole responsibility of the firms only to be ethical in all their activities. Have we ever wondered the role of […]
Read MoreAbstract Marketing, to put it simply, is all about finding what customers need, creating a product to fulfill that need and doing all that is required to make the customers buy that product. If we look around, firms are continuously carrying on their marketing activities yet, customers, generally buy only when they choose to. The […]
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