Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and […]
Read MoreSales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In […]
Read MoreAbstract People, whether located in city or village, buy products and consume them. They are all consumers. However, the locale […]
Read MoreS. Shyam Prasad Abstract Ethics in business has two sides to it – one, the firm’s side and the other […]
Read MoreAbstract Marketing, to put it simply, is all about finding what customers need, creating a product to fulfill that need […]
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