Predictive Analytics: Its Significance to Business Managers Prof. (Dr.) S. Shyam Prasad Introduction Business analytics, big data, and data science, are the most happening things in the business arena. Companies are collecting data from every customer who visit them at every turn and have accumulated piles of data at their disposal. Only those companies that […]
Read MoreKnowledge of Computer Technology: Its Importance to the Marketers Prof. (Dr.) S. Shyam Prasad Introduction In this era of internet of things (IOT), one cannot live without internet. This is more so in case of marketing. Modern marketers are increasingly making use of internet and web based technologies for their marketing activities. Hardly there exists […]
Read MoreMaruti Suzuki: Where Brand Strength is an Anathema Introduction The goal of any business is to make profit and provide returns to its shareholders. In this attempt, the business works towards increasing its customer base and revenue thus promoting repeat purchases. Brand plays a role in consumerâs buying decision-making process. “Awareness, attitudes, and usage (AAU) […]
Read MoreTrend to Watch in Marketing: Internet of Things Dr. S. Shyam Prasad Abstract Marketing isnât the same as it used to be. Radical changes have been brought about largely by âtechnology and connectivityâ. The evolution of digital technology is fueling disruptive changes in the marketing environment. Yet, this seems to be only the tip of […]
Read MoreProduct Knowledge: How it Boosts your Sales Performance Dr. S. Shyam Prasad Introduction In the present era of âtechnolisationâ where technology is all pervasive and omni-channel shoppers becoming increasingly empowered, marketing is undergoing phenomenal changes. But one of the things that still remain unchanged in marketing is the product knowledge for the sales people. Customers […]
Read MoreLatest Treasury Management Trends Prepared By Bikramaditya Ghosh Organizations face complex challenges in controlling and streamlining financial processes in order to improve the bottom line. The lack of visibility into cash positions and daily operational tasks on the part of Treasury managers has created a need for a dashboard to efficiently manage their return on […]
Read MoreA Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in marketing: customer does not like to be sold, he likes to buy. Presently this more true than ever. Consumers are forcing changes in the way marketing was done. They have mastered the art of skipping […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how psychological distance influences individualsâ thoughts and behavior in evaluating […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction […]
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Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The technology has enabled the consumers to shop at their will and pleasure. This has given rise to new shopping experiences to the customers. These emerging experiences have forced the retailers to reach the customers in […]
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