Predictive Analytics: Its Significance to Business Managers Prof. (Dr.) S. Shyam Prasad Introduction Business analytics, big data, and data science, […]
Read MoreKnowledge of Computer Technology: Its Importance to the Marketers Prof. (Dr.) S. Shyam Prasad Introduction In this era of internet […]
Read MoreMaruti Suzuki: Where Brand Strength is an Anathema Introduction The goal of any business is to make profit and provide […]
Read MoreTrend to Watch in Marketing: Internet of Things Dr. S. Shyam Prasad Abstract Marketing isn’t the same as it used […]
Read MoreProduct Knowledge: How it Boosts your Sales Performance Dr. S. Shyam Prasad Introduction In the present era of ‘technolisation’ where […]
Read MoreLatest Treasury Management Trends Prepared By Bikramaditya Ghosh Organizations face complex challenges in controlling and streamlining financial processes in order […]
Read MoreA Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers […]
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Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. […]
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Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The […]
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