https://medium.com/@purnajitc/case-study-globalization-strategy-and-international-success-of-sundaram-fasteners-india-6a06e9e419c9 Background Sundaram Fasteners Limited (SFL) is one of India’s leading precision engineering and automotive component manufacturers, headquartered in Chennai. […]
Read MoreADVANCED BUSINESS CASE STUDY • AREA: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) https://medium.com/@purnajitc/ibm-corporation-orchestrating-relational-governance-and-value-co-creation-in-high-stakes-it-46f7f5029a80 Looking through the window of her office at the […]
Read Morehttps://medium.com/@purnajitc/caselet-glocalization-governance-and-gridlock-the-dual-franchisee-paradox-of-mcdonalds-india-17acb1a01405 Subject: Marketing & Strategy (Channel Management, Franchising, & Conflict Resolution) Instructor & Student Learning Notes Educational Objectives This case […]
Read MoreMedium Case Study Link: https://medium.com/@purnajitc/case-study-statistical-process-control-in-electric-motor-manufacturing-179b81ab8ba3 Introduction BreezeTech Industries Pvt. Ltd. is a mid-sized manufacturer of electric motors for ceiling fans, […]
Read More29th January 2026 External Publication Link on Medium” https://medium.com/@purnajitc/case-study-when-promises-fall-short-customer-defined-service-standards-and-the-airtel-dilemma-3d12d301d48f This case invites students to investigate the disconnection between brand promises […]
Read More29th January 2026 https://medium.com/@purnajitc/differentiating-industrial-robots-in-the-indian-b2b-market-55937668c247 Caselet Synopsis Rapid automation across global manufacturing has fueled dynamic growth in the industrial robotics sector. […]
Read MoreDr. Purnajit Chatterjee, HOD — External Linkages, International School ofManagement Excellence (ISME)1. Course: Operations Management 2. Concepts/Theories: Statistical Process Control, […]
Read Morehttps://medium.com/@purnajitc/case-study-cs-aerotherm-private-limited-market-research-dilemma-9531dff4ab1e
Read Morehttps://medium.com/@purnajitc/porter-a-logistics-business-success-story-case-study-on-differentiation-through-brand-building-dce4d89cfbcd
Read Morehttps://medium.com/@purnajitc/the-spectacular-growth-and-downfall-of-kingfisher-airways-a-case-of-poor-business-strategy-and-18cfa65ae504
Read More
