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Child Labour: India

Prof HS Mishra Introduction India, the largest democracy in the world, paradoxically bears the scourge of having tens of millions of child labourers  living a life of bondage and slavery.  Use of children as labourers is rampant not only in the agriculture sector but also  in industries such as match box, leather, carpet, saree, stone […]

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World of Marketing Wars

S. Shyam Prasad Abstract In this article, attempt has been made to depict the ways the marketers compete with each other for a share of the pie – customers’ discretionary income. The competition is increasing in severity to the extent that the players drag each other to the court of law to settle dispute. Few […]

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Differential Treatment of Customers

Differential Treatment of Customers S. Shyam Prasad Abstract The purpose of business is to create customers and retain them. They are the ‘all-important’ to any business. If this is so, do businesses treat all customers as important and consequently equally?  The answer is simple ‘No’. This article focuses on the differential treatment of the customers. […]

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Book Review Steve Jobs – A Biography by Walter Isaacson

The voluminous (650 page) biography of Steve Jobs by Walter Isaacson tries to decipher one of the most enigmatic and creative persons of our time.  The book is written with full cooperation from Steve Jobs; however, he had no control over what was written in this in-depth and incisive book covering the professional and personal […]

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Corporate Social Responsiblity (CSR) Activity

As a part of CSR activity, the SOCIAL CLUB members and some of the students visited “Karunashraya” .Karunashraya is a palliative care hospice for terminally ill cancer patients- one of its kinds in Bangalore. It renders a helping hand to the patients who are beyond the medical care. The objective of the hospice is to […]

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Mutual Fund Industry – Future Ahead

Abstract Purpose– The purpose of this article is to discuss the challenges and the future trends in the mutual fund industry in India. Design/methodology/approach– The article, first, discusses the challenges faced by the mutual fund industry. Then, addresses the revival plans initiated by the Association of Mutual Funds in India (AMFI) and the Securities and […]

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Tips to crack the interview

On 28th February, 2013 there was guest lecture by Mr. Bibin Kurian, Managing Director, Nulogikx Information Services on opportunities available to MBA students- current trend and tips to crack interview. Mr. Kurian kick started the session with an overview of the job situation prevalent in the country. He told that a person who knows how […]

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