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Blogs

Guest Lecture

Mr. Sathish from Total Environment addressed the class on Media planning and creative strategies at the campus

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Showrooming and Webrooming: The Emerging Trends Consumer Behaviour

Prof. (Dr.) S. Shyam Prasad Abstract Over the past half century, the business in general and retail in particular has achieved enviable growth in terms of revenue. Growth seems to be a sure thing in view of the burgeoning economies and unparalleled boom in global consumption. Doing business – particularly selling – seems to be […]

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Sports Day at ISME

The Social Club had organized cricket match for the students and the Faculty as a part of the Sports Day Celebrations. The event was held at the Decathlon at Sarjapur Road. The team displayed a high degree of sportsmanship and camaraderie.

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    The students were taken on an  industry visit to Starrag as a part of our academic cycle

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 Mr. Sanjay Srivastava , Marketing and Sales Analytics from Dell had addressed the students on the importance of Analytics as a differentiator.

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Creativity Workshop

Mr.Venkatesh Ellore, an amazing artist who can visualize the name of any individual and capture it in the form of LORD GANESHJI in seconds. He was invited as a part of Managerial Skill Development workshop to discuss the concept of creativity.

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Christmas Celebrations

The Academic club and the Social club combined the agenda of conducting Business Quiz and Mad-Ads at the campus on the Christmas eve. There was a competitive spirit in sync with the festivity. The chill breeze and the snowy evening captured the spirit of Christmas when the campus was lit with lights. The Santa with […]

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MARKET, STATE AND SOCIETY- An Updated Overview

Introduction- A Contextual Perspective The role of State in the national economic activity has been the paramount discriminator in differentiating the economic models  of pure ‘laissez Faire’ Capitalist  version of the West  and that of the pure  ‘Command economy ‘ of Communism pioneered by the Soviet Bloc and China.  Both can be considered as the […]

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