Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of the day. To keep one self relevant, one has to keep abreast with the latest trends. Continuing in the direction of creating knowledge for the management students, this blog discusses Activity-based Marketing and Drip Marketing. Though the earlier blog on Account Based Marketing (ABM) and this write-up are independent of […]

Could Quantitative Easing (QE) be a solution to India’s ‘Growth Recession’?

Could Quantitative Easing (QE) be a solution to India’s ‘Growth Recession’?

Sakeerthi S The difficult times surmounting the Indian economy by now is a widely talked about topic. One fine day, while having a discussion with one of my ex-boss about this, the one question he put forward in front of me made me dwell on the deeper aspects of this grave situation. He asked me, being a finance person what do you think the current status of our economy is, […]

Account Based Marketing (ABM), Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Prof. S. Shyam Prasad PhD Introduction Market is dynamic and marketing is hyper dynamic so to say. As management students and particularly for marketing students, it is incumbent on them to know the latest trends in marketing. This blog is written with the intention of keeping them abreast with the current developments in the field of marketing. However, all the developments cannot be covered in a single blog; I have […]

HOW FOREIGN INVESTORS CAN INVEST IN INDIA?

HOW FOREIGN INVESTORS CAN INVEST IN INDIA?

 Sudindra V R Mr. Raghav one of my old friends called me in the Midnight 01:45 am with a long ring and I was surprised and shocked. He was under the impression that I will be having my lunch and can pick up the call. The call was from the USA to get information on Investment in the stock market. He is running a business of Personal Financial Planning and […]

TOP 25 NIRF RANKED MANAGEMENT INSTITUTIONS -2019

TOP 25 NIRF RANKED MANAGEMENT INSTITUTIONS -2019

Sudindra V R In a competitive Higher Education environment, stakeholders especially Students, Parents and Educational consultants are more concerned about the quality of educational institutions.  There is a need for Higher education institutions initiatives to enhance high quality.  Two widely adopted mechanisms of ensuring quality are Accreditation and Ranking.  Any Institution operates in India, needs to obtain approval from regulatory body or authority either with AICTE- All India Council for […]

Technodium: The Innovation Challenge

Technodium: The Innovation Challenge

– Anshu Sharma Innovation: The Future of Jobs Imperative “Innovation” has been identified as the Number 1 trending skill for 2022 by World Economic Forum in their Future of Jobs report 2018. Along with innovation, thinking based higher order skills such as Creativity, Complex Problem Solving, Ideation, Critical Thinking and Technology Design have found place amongst the top 10 trending skills for 2022. With this perspective it had become imperative […]

Is GST cut an answer to the auto industry slump?

 – Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in a leading business daily. The sales of cars and SUVs have been on a constant decline and have shown no signs of recovery. As per SIAM’s recent report, Truck & bus sales declined 39% and two-wheeler sales fell 22%. Year on year sales decline numbers in August for India’s leading […]

Cloudy with a chance of Cyclical Shocks

Cloudy with a chance of Cyclical Shocks

Kiran Kumar K V, Faculty-Finance & Analytics, ISME On a random day (to be precise 08-August-2019), I was browsing through Economic Times and found some news items interesting and attempting to convey something about the overall outlook on market. First, RBI cut the repo rates by 35 basis points, which came as an absolute surprise to the market. But, the reasons quoted, need more attention – estimated GDP growth rate […]

Prospect of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra

Prospect of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra

                                                         Dr. Shampa NandiFaculty-ISME Millennials and Gen Z’s market A new generation of consumers taking over the global market place, make the market very competitive and marketing extremely complex. Millennials and gen z demand completely different set of marketing strategies. Traditional 4ps, or […]

BIRDVIEW OF DRAFT EDUCATION POLICY ON HIGHER EDUCATION

Sudindra V R The economic development of the Nation and sustainable livelihood is mainly dependent on the quality of education; especially higher education critically contribution appreciated immensely. Higher Education institutes assist the country to develop socially, culturally, scientifically, technologically, artistically and economically. In the era of the fourth industrial revolution, increasing the need for skills and employment and contributes to higher education plays a critical role. Higher Education policy has […]