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Social Media: Does it cause post-purchase dissonance? – Dr. S Shyam Prasad

20th Sept, 2021. Introduction Social media is a common noun for the collection of websites and applications that focus on communication in different forms. Investopedia defines social media as a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities (Dollarhide, 2021). Since social media, by design, […]

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