Research writing: How to avoid plagiarism and authorship issues

S Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. For an article to excel, it needs to have good and attractive content. Besides the content being good, it also needs to avoid certain other aspects to be publishable in a reputed journal. One such aspect is plagiarism. An article by Aarti Garg, Sunanda Das, and  Hemant Jain (2015) found […]

Indian Advertisements – forced to reshape due to Covid-19 pandemic

Dr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are facing disruption and turmoil due to the changing consumer behavior, economic crisis and the new […]

Edtech startups- Making hay while the sun shines

Edtech startups- Making hay while the sun shines

Prof. Vikku Agrawal Abstract The article discusses about the increasing scope of remunerative investments in the online education sector in India. Despite having a huge potential, the private investors have been wary of investing at the seed stage of edtech start-ups for want of scalability issues. Although the pandemic has left the economy gasping for breadth, online education platforms have grown considerably in the last quarter and so have the […]

Changes in consumer behaviour during the challenging pandemic time

Changes in consumer behaviour during the challenging pandemic time

By Prof. Raja Sankaran As commonly discussed in a consumer behaviour class, learning is an ongoing & ever-changing process during which a consumer acquires knowledge and is applied in future. We all experienced a stringent lockdown in India for 68 days from 25-Mar-2020 to 31-May-2020 and subsequently ongoing lockdown for containment zones. So with the challenging time, it is quite uncertain to predict the consumer behaviour pattern for future once […]

Is Information and communication technology(ICT) a game changer in Indian Higher education system during pandemic?

Is Information and communication technology(ICT) a game changer in Indian Higher education system during pandemic?

Dr.J.Meenakumari Flexible learning systems powered by technology have emerged and continues to emerge as a powerful option in the modern learning scenario. ICT-based tools have been a catalyst in reforming the classroom dynamics to cope with unexpected phenomenal changes that are striking the entire world. “Social Distancing” and “Internet connectivity“ have become iconic and ironic phrases of day to-day life everywhere. The education sector is no exception.  One interesting aspect […]

Validity in the research process: An introduction

Dr S. Shyam Prasad Introduction Recently, or I feel so, there is a spurt of papers written by management students. Most of them are termed as ‘research papers’. When they are guided by able teachers, they turn out to be very interesting and a good read; they get published too. However, many students are lacking in the knowledge of validity. Some of them don’t even possess a basic understanding of […]

Seminar on Digital Transformation for Service and Manufacturing Sectors on March 7, 2020

Seminar on Digital Transformation for Service and Manufacturing Sectors on March 7, 2020

The BCIC under the aegis of its Industry-Institute Interface (3i) Expert Committee organized the 2nd in the series of the knowledge sharing Technical Lecture series over a Seminar on Digital Transformation for Service and Manufacturing Sectors hosted by the International School of Management Excellence (ISME). Mr. Nitin Garg, Co-Chairman, Industry-Institute Interface Expert Committee, BCIC and Founder and Director, International School of Management Excellence (ISME) delivering his Welcome Address In his Welcome […]

A flashcard on Bank Board Bureau (BBB) of India

A flashcard on Bank Board Bureau (BBB) of India

– Prof. Sakeerthi Introduction It was my second last session for the MBA second-year students of my previous organization and it was a class on banking. Amidst discussions on the NPA issues and other governance issues in Indian banks, I put forward a question on BBB. Not sure if the whole batch was unaware of such a term in banking or were reluctant to answer, but to my surprise, none […]

Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Activity-based Marketing and Drip Marketing: Trends in Marketing that the management students should know

Prof. S. Shyam Prasad PhD Introduction In the VUCA (Volatile, Uncertain, Complex and Ambiguous) world, hypercompetition[1] is the order of the day. To keep one self relevant, one has to keep abreast with the latest trends. Continuing in the direction of creating knowledge for the management students, this blog discusses Activity-based Marketing and Drip Marketing. Though the earlier blog on Account Based Marketing (ABM) and this write-up are independent of […]

Could Quantitative Easing (QE) be a solution to India’s ‘Growth Recession’?

Could Quantitative Easing (QE) be a solution to India’s ‘Growth Recession’?

Sakeerthi S The difficult times surmounting the Indian economy by now is a widely talked about topic. One fine day, while having a discussion with one of my ex-boss about this, the one question he put forward in front of me made me dwell on the deeper aspects of this grave situation. He asked me, being a finance person what do you think the current status of our economy is, […]