Data breach and its impact on society

A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket is reported to have lodged a complaint with the city’s cybercrime cell, a potential data breach reports having compromised the details of 20 million (or 2 crore) users, as per the US based firm Cyble [1]. The security attacks and data breach wreak havoc in an organization, which will not only adversely impact […]


Introduction Crowdfunding is a source of mobilizing funds from the general public through the internet or by making use of social media.  It is a very popular medium of fundraising for business as well as for social causes due to the increasing penetration of technology into our day to day lives. It allows a large group of people to replace banks or other financial institutions and makes finance accessible to those […]

FMCG product availability & new products introduced during the pandemic time

Many markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported a decline in sales, disruption in supply chain except for handwash during the pandemic period, two companies product stand apart in India. These are Parle-G and Maggi due to longer shelf life. As mentioned in my previous blog “Changes in consumer behaviour during the challenging pandemic time”, consumers experienced out-of-stock in […]