20 April 2024 Note to the readers: This article is meant for beginners/early researchers or students. During my teaching, I noted that many have a perception that measuring attitude is a routine affair and one need not bother much about it. To remove this myth that attitude measurement is easy, I picked an article titled […]
Read More20 April 2024 Identifying the target audience is a crucial element in crafting successful marketing initiatives, offering a clear roadmap for strategic planning. This involves creating customer personas that encapsulate the characteristics of the desired audience. Equally important, however, is recognizing the existence of a distinct group that does not align with our ideal customer […]
Read More12th April 2024 Introduction Memes have become a common form of communication in today’s digitally connected world, spreading quickly across social media platforms and influencing many facets of everyday conversation. Memes, which started out as amusing or satirical pictures or videos with text, have developed into a phenomenon in culture that provide brief and accessible […]
Read More27 March 2024 In one of the recent lectures at our institute, Internal School of Management Excellence (ISME) on data-driven decision-making, a question arose about the ethical use of data in the era of generative AI. This is not unanticipated, and I have encountered similar questions before. I believe it’s a pertinent issue, considering generative […]
Read More27th March 2024 In the natural world, peacocks flaunt their vibrant feathers to attract mates and establish dominance. In the corporate world, employees engage in a similar display, albeit with less flamboyant plumage. This phenomenon, is referred to as “employee peacocking,” involves showcasing one’s skills, achievements, and personality traits to stand out and thrive in […]
Read More19/03/2023 Babasaheb Ambedkar wore elegant, expensive clothing, and Narendra Modi does the same. Ambedkar loved to wear nice clothes, in contrast to the Congressmen of his era. It’s interesting to note that these members of lower social classes dressed elegantly for the same reason that members of powerful families, like Gandhi and Nehru, dressed simply. […]
Read More18th March 2024 AI Voice cloning Due to the use of machine learning and artificial intelligence approaches, voice cloning technology has substantially improved recently. With the use of these technologies, it is now possible to produce voice copies that are both accurate and of high quality using only a small number of samples from the […]
Read More12th March 2024 If you never fail, you’ll never learn to succeed. Our Iceberg Is Melting, a fantastic book by John Kotter about “managing successful change,” managed to catch my attention at a developmental program intended for senior leaders in my former company. For many years, Kotter, a professor at Harvard Business School, has […]
Read More9th March 2024 The concept of perfection is elusive. As humans, we are prone to errors, and it is through these mistakes that we gain valuable lessons. Imperfections lend uniqueness, crafting a tapestry of individuality. Embracing the beauty in imperfection unveils the essence of authenticity. The Pratfall effect underscores the charm in human imperfections. Rather […]
Read More9th Mach 2024 The proliferation of neobanks has led to a major shift in the banking industry in India throughout the past few decades. Neobanks, commonly referred to as fintech banks or digital-only banks, are disrupting the conventional banking system by providing cutting-edge, technologically advanced financial services that cater to the requirements of contemporary customers. Neobanks, […]
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