Kano Model of Customer Satisfaction and its Importance

Kano Model of Customer Satisfaction and its Importance

Kano Model of Customer Satisfaction and its Importance Dr. S. Shyam Prasad Abstract Meeting customer needs (CNs) profitably is marketing. It is no wonder then the businesses are increasingly focusing on satisfying the CNs. In the highly competitive environment, retaining the customers is a major issue with the businesses. The Kano model of customer satisfaction is useful in understanding and interpreting thoroughly the customer needs. By understanding the different types […]

Living in a Bubble

                                                                       Living in a Bubble The world we are inhabiting increasingly throws our own reflection back to us.  We only meet people that are like us, both physically and virtually. At work, we mix with people […]

Understanding Omnichannel

Understanding Omnichannel

Understanding Omnichannel Prof. (Dr) S. Shyam Prasad Abstract The internet along with smart phones is changing the retail business. The technology has enabled the consumers to shop at their will and pleasure. This has given rise to new shopping experiences to the customers. These emerging experiences have forced the retailers to reach the customers in newer ways. A new way of retailing by seamless integration for stores, e-commerce, mobile apps […]

Panel Discussion: Changing Opportunities and Challenges in Marketing Management

Panel Discussion: Changing Opportunities and Challenges in Marketing Management Today we live our lives much different from what we lived even a hundred years back. It is amazing that within a hundred years, which is a short period in the history of mankind, so many things have changed, right from the way we transit, communicate, entertain and even wage our wars. Yesterday’s luxuries are becoming today’s necessities. As our needs […]

Summary : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management”

Summary  : Panel Discussion : “Changing Opportunities and Challenges in Marketing Management” The discussion was chaired by Prof. Ramesh Tagat, Academic Mentor of ISME. The speakers were senior managers and leaders in the corporate world including Mr. V. Vasantha Kumar, Director-Marketing and Communication, IBM-India and South Asia, Mr. Ranjan Samanta Senior VP Customer Insight from TVS Motors, Mr. Sudhendra Dankanikote, Head- Sales and Marketing, AB Logics, Mr. Prasanth Thaker, Group […]

Is single product strategy correct for such a diverse economy like India?

Is single product strategy correct for such a diverse economy like India?                                                 Bikramaditya Ghosh, Asst. Prof. ISME Back Ground Being a Private Banker for almost eleven years, a dilemma has been observed  among my peers. All the Banks or, Investment Houses has a dedicated Department named as “Product”. They carry out all the R& D work and, at the end come out with something which is called a […]

Telecommunication

Telecommunication

                                        Telecommunication   A guest lecture was held on 4th November 2014. The lecture was given by Dr. Sibichen Mathew on “Telecom regulatory authority of India and precautions to be taken in a wire-free world”.  He Discussed About Telecommunication Growth Of India. And he starts with India remained the world’s second-largesttelecommunications market according to 2013 survey.And he told Telecommunications plays a major role in India’s growth and  discussed […]

Guest Lecture by Mr. Shivakumar Venkateswaran on 6th November 2014

Guest Lecture by Mr. Shivakumar Venkateswaran on 6th November 2014

A guest lecture was held on 6th November 2014 with an attendance of around 50-60 students. The lecture was delivered by Mr. Shivakumar Venkateswaran, General Manager, Future Value Retail Ltd of future group. He was addressed by one of our student, Subhashree Swain. The session was around of 1hr 15mins. And it was totally based on “Career Brand Management”. He talked about the essential factors like self assessment, and self […]

Private Labels: Their growing importance in Retailing

Private Labels: Their growing importance in Retailing

Private Labels: Their growing importance in Retailing Prof. (Dr.) S. Shyam Prasad Abstract Private labels are growing in importance and influence our buying behaviour. They form a part of our buying cart. In India, where the brand consciousness is low, this article proposes to be the exponent of ‘Private Labels’. This will help in understanding what are ‘Private Labels’, and the reasons for their existence and proliferation. This article also […]

Sales incentives-which one works better?

Sales incentives-which one works better? Sales is a field which can be tough but rewarding, if one persists in it. The toughness is due to the long hours and the constant stress due to targets. It may also get frustrating due to the need to be patient with prospects who may ignore repeated calls, pushy bosses and the different type of customers and prospects that the salesperson has to face […]